EOS Trucking built a real business on safety, on time delivery, and treating people right. The website has not kept pace. This proposal covers what we found in a full review of eostrucking.com and its search visibility, and what we would build in its place: a custom site, a full technical SEO foundation, and an ongoing content program built for a carrier competing against CalArk and Maverick for both drivers and freight.
Scope note: Notches owns the website itself, its technical SEO foundation, and content. Google Business Profile, local citations, and review management stay with EOS's in house marketing lead, they are flagged in the audit below for full visibility, not included in this proposal.
eostrucking.com is a small, WordPress based site (13 indexed pages, built and currently managed by an outside agency) centered almost entirely on driver recruiting. That focus has worked, but the shipper side of the business and the site's technical health have been left behind.
Every page is a static core page. Nothing has been added as content since the team page was last touched in October 2025. There is no ongoing engine bringing in new visitors.
Every page ends in "Ready to become part of the family?" and an Apply Today button. Custom Dedicated Logistics and Irregular Route Logistics, the two services that bring in freight revenue, get generic copy and a plain contact link, nothing a shipper can act on.
President's Message, Meet the Team, Our Values, and Testimonials are four thin, separate pages instead of one strong story. The company's best asset, a real multi generation family business, is scattered instead of told.
The one shipper facing tool on the site is a name and reference number lookup. There is no quote request, no account login, nothing close to what CalArk offers its shippers.
A full crawl of eostrucking.com, its sitemap, robots.txt, and metadata, checked against how the site actually shows up in search.
The homepage's search snippet field is still filled with unedited "Lorem ipsum" filler copy. That is what shows under the EOS Trucking listing in Google right now, in place of a real pitch to drivers and shippers.
The homepage title tag is simply "Home - EOS Trucking." No page on the site targets phrases like "North Little Rock trucking company" or "Arkansas dedicated freight carrier," so there is little for Google to match against real searches.
Several pages (Our Values, Contact, Customer Tools, Irregular Route Logistics) declare their canonical URL as http instead of https, and robots.txt points Google at an http sitemap address too, sending mixed signals about which version of the site is authoritative.
Background and hero photos are served at their original upload size, one over 2,500 pixels wide, which slows load time and hurts mobile Core Web Vitals scores.
robots.txt sets a 10 second crawl delay. On a 13 page site this only slows down how quickly Google notices and re-indexes new or updated pages, including everything in a rebuild.
There is no LocalBusiness or Organization schema surfaced, and no review or FAQ markup, so the site is not eligible for the richer search listings competitors can win.
The office number appears as both "(501) 503-4000" and "501-503-4000" across different templates. Notches will standardize this on the site itself as part of the rebuild, worth matching on your directory listings too.
A branded search for "EOS Trucking" surfaces Indeed, Glassdoor, TruckersReport, and a Facebook driver forum thread alongside the homepage, several with pointed complaints about lease costs and dispatch communication. The BBB profile is not accredited. The current site does nothing to counter this with fresh, dated, specific proof, and the new site will help on that front, but active review generation and reputation management is a job for your marketing lead.
Facebook is the only linked profile. Maverick Transportation, headquartered a few miles away, actively runs Instagram, TikTok, YouTube, and Facebook, all channels where driver recruiting increasingly happens first. Content Notches produces (video, blog) can feed those channels, but running them stays with your marketing lead.
The XML sitemap contains only static pages, no post sitemap at all. EOS cannot rank for the informational searches ("owner operator pay in Arkansas," "food grade trailer trucking jobs," "dedicated versus irregular route freight") that a blog naturally captures.
CalArk and Maverick Transportation, both headquartered minutes from EOS, run sites that solve exactly what eostrucking.com is missing.
A custom build, not a template. Every stage below closes a specific gap identified in the audit above.
Confirm with Harvey exactly which pages, tools, and vendor relationships (including the current host) get retired versus carried forward, and pull site and domain access.
Notches + HarveyConsolidate the four scattered About pages into one strong narrative, and write real, specific copy for both service lines.
NotchesA new site built to match EOS, not a reskinned theme, with a real shipper quote path and a stronger driver funnel.
NotchesReal titles and descriptions on every page, HTTPS canonicals, LocalBusiness schema, compressed images, sitemap and robots.txt fixed, consistent contact info sitewide.
NotchesA blog targeting the recruiting and shipper searches EOS currently loses to Maverick, with optional video shoot days to build the footage library.
NotchesMigrate off the current host, go live, verify tracking, and walk Harvey's team through everything they can now self manage. Handoff notes for the marketing lead cover NAP details and content assets she can reuse for Google and social.
Notches + HarveyThe rebuild fixes what is broken today. The recurring program is what keeps EOS ahead of CalArk and Maverick going forward.
Managed hosting, uptime monitoring, backups, and software updates, so nothing depends on an outside agency again.
Ongoing on page fixes, schema, and site health monitoring as Google's technical requirements shift.
New blog posts on a monthly cadence, ready for the marketing lead to push out on Google and social. Video shoot days available as an add-on.
A monthly readout on site traffic and recruiting or quote form activity, with next steps, not just a data dump.
One custom project, one clear structure: a one time setup fee for the rebuild, and a recurring monthly fee for everything that keeps it working.
A straightforward path from signed proposal to a live site.
Access, content audit, and scope sign off with Harvey.
Site architecture, copy, and visual design review.
Full build, schema, and technical SEO foundation.
Migration, go live, and team walkthrough.
Monthly technical SEO and content program begins.